Playboy uses Quattro for
easy access to mobile web

Quattro Wireless has launched GetMobile, a dashboard designed help media buyers and publishers transition to the mobile web.

GetMobile's system converts websites into mobile sites by reformatting logos and navigation. Publishers customize the mobile site with drag-and-drop features.

Media buyers can use the system to target ads by vertical, carrier, country and certain phone features. It supports landing pages, click-to-call functionality, email address collection, extended product info, and coupons, reports ClickZ.

Quattro's network is comprised of 60 publishers, including NFL, Univision, CBS News and Playboy. It also works with Always, CoverGirl, Sony Pictures, and Virgin Mobile.