Even babies need a place
on the everlasting tubes

Google:

• Google got the final go-ahead from the FCC to participate in the auction of available wireless airwaves.
• The company is giving marketing students $200 to help local businesses by building AdWords campaigns for them.

Biz Buzz:

• Online video ad provider Broadband Enterprises secured $10 million in funding from Velocity Interactive Group.
• The Library of Congress put 1,500 of its photos on Flickr with the dual purpose of increasing exposure, and tapping into the wisdom of crowds to better categorize photos.
• John Sedlek has moved from AOL's ad sales team to Vibrant Media, where he will head the online sales division as VP.
• Universal Music Group is working with mobile tech provider SendMe to license its catalog of music as ringtones for members of SendMeMobile.com.

Signs of What's to Come:

• NBC Universal is touting the multiple out-of-home distribution platforms it's created for its programming and selling those impressions to advertisers.
• Rupert Murdoch is having second thoughts about making the entire online Wall Street Journal subscription-free. He's now looking at a hybrid model.

New and Improved:

• Baby TV, a division of Fox International, is partnering with Narrowstep to create an online TV channel geared toward infants and toddlers.
• Justin.tv is launching a content distribution network to attract video producers and cut costs.