Simply soaked in brand equity

Sony Ericsson's $160 million global account has moved from Saatchi & Saatchi to McCann Erickson in London without a review, according to AdWeek.Saatchi worked on the account for over a year. In 2006, McCann helped Sony Ericsson launch a line of Walkman phones.

McCann said it came close to winning the business during last year's review, and "the London team made it their personal goal to make Sony Ericsson theirs."