Become a hot promoter,
online if not in life

Adidas Originals and Vice Magazine have launched a music promotion down under.

Australia-based users are asked to design a virtual music festival starting with a budget of $100,000, reports Sneaker Freaker.

They select the venue, design promotional posters, and select bands from a list of 200.

Users must then "promote" their virtual festivals through social networks and by emailing friends and family. The festival that gets the highest virtual attendance wins a trip to a music festival in Berlin.