Video-sharing site VideoEgg has made deals with a handful of other sites to expand the reach of its ad network, reports ClickZ.
Metacafe, imeem and Buzznet have signed on to the Eggnetwork Advertising Platform. The deal allows those sites to include VideoEgg-powered ad overlays on their videos to monetize those videos.
Each site reaches a different audience segment, or at least reaches the audience in a different way, with Metacafe specializing in straight-ahead video hosting, imeem allowing people to include multimedia in their online communications and Buzznet focusing moreĀ on sharing among groups.
VideoEgg said the partnerships came about as a result of a change it made to the video ads that now enable them to work more effectively across a variety of Flash formats.