Time Warner is among those contributing to a new round of financing for the virtual world Gaia Online, reports Brandweek.

Gaia received a $12 million round of financing in which Time Warner participated. Though the details of its investment were not disclosed, Gaia did say that Warner did not gain a seat at the managerial table.

Just last month Sony Pictures made a similar investment.

Both Time Warner and Sony have made previous deals with Gaia, allowing for the streaming of movies from their catalogs in the virtual world. Gaia often organizes parties around such movie screenings.