Inc.com has added four new blogs to its website in an effort to bring more personality and immediacy to its online presence.

The four blogs are more personable supplements to the publication's focus on entrepreneurial experiences and successes.

Goltz Group CEO and founder Jay Goltz will pen the Boss School blog, chronicling his experience running a new business.

The Mission Driven Business blog will be written by Honest Tea president Seth Goldman. It will focus on how he balances business priorities with corporate social responsibility goals.

Blogging from the corner office is Aquascape founder and CEO Greg Wittstock, who Pondemonium.

Finally, The Browser is written by Inc Executive Editor Mike Hoffman, who will cover business news in a way meant to appeal to entrepreneurs.

The four sites join Inc's existing roster of blogs, which cover marketing, human resources and other topics.