Black Entertainment (BET) has watched as others launched ad networks of their own. Now it wants to join those ranks.

The BET Digital Media Group is creating an ad network including sites covering music and lifestyle news, and information that reaches BET audiences. No mention is made of the network's reach, but 30 sites have been tapped for inclusion upon launch.

The ad network seeks to take advantage of recent studies, cited in the release, that show African-Americans are among the most responsive demographics to online advertising.

Operators of high-quality sites that don't have their own ad infrastructure may contribute to the BET ad network. The company hopes advertisers will take advantage of the reach it provides among a largely African-American audience.