One aggregator to rule them all

Deep breaths, web 2.0 mongers: Digg.com is on sale for $300 million.

The popular social voting site, whose business model has made copycats of big players like Facebook and Google, has entrusted Allen & Company to find it a buyer.

Allen has mediated such mergers/acquisitions as Seagram and Universal Studios, and Disney and Capital Cities/ABC.

According to TechCrunch, Digg has been available to suitors for months, but the partnership with Allen will surely expedite the process.

Digg, one of the end-all brands for user-generated news, enjoys relationships with the likes of The Wall Street Journal.