Two eyeballs, one credit card,
many suitors

Teen website publisher Alloy launched a new ad network to better manage inventory on a variety of sites.

The new network was built to better serve advertisers looking for one place to turn to when trying to reach teens online. These include sites Alloy publishes, as well as partners like Zwinky and RockYou.

Alloy aspires to keep the number of sites it manages relatively modest, preferring to aim for quality rather than expand recklessly. It is also taking pains to remain transparent about its partners instead of keeping them hidden.

Alloy will offer a range of options for publishers, from display ads to fully integrated opportunities.