Ads make Mafia Wars free

Mobile game publisher Digital Chocolate is making several of its award-winning titles free to consumers by distributing them on Greystripe's ad-supported platform.

Greystripe's year-old AdWRAP ad network includes brands like Yahoo, New Line Cinema, and Progressive Insurance. It serves ads into more than 800 mobile game titles from 90 publishers.

The six Digital Chocolate games will be delivered through all 20 of Greystripe's catalog platform partners, in addition to GameJump.com, a global ad-supported mobile game portal.

Chocolate joins Konami and Vivendi Universal to liberate mobile gaming from (immediate) audience dollars, via ad support from Greystripe.