Mobile ready already

More than one-third of US tweens (ages 8-12) own a mobile phone, and those who access TV, music and the internet on their phones tend do so at home, according to a Nielsen study on the mobile media and cross-media behavior of US tweens, writes MarketingCharts.

The report estimates that…

• 35 percent of tweens own a mobile phone.
• 20 percent of tweens have used text messaging.
• 21 percent of tweens have used ring & answer tones.

Some 5 percent of tweens access the internet over their phone each month, according to Nielsen, and 41 percent of tween mobile internet users say they do so while commuting or traveling (to school, for example).

However, mobile content is also a social medium for this audience: 26 percent of tween mobile internet users say they access the web while at a friend's house and 17 percent say they do so at social events.

MarketingCharts has more findings from the study.