Direct marketing services provider MIVA Direct has announced the launch of ALOT, a sub-brand that adds interactive elements to web properties, including toolbars, web search and start pages.

ALOT is designed to drive traffic through its network and generate revenue for ad partners, reports DM News.

ALOT partnered with Google, eMusic and Netvibes to launch a line of Internet Explorer-friendly toolbars and personalized homepages, according to a press release. Firefox-compatible toolbars are expected in '08.

ALOT will also offer downloadable widgets, such as an eBay-branded one called "Right Now on eBay," which will stream the most popular searches on the auction site.

For MIVA-owned Spill.com, ALOT is building a "Spill" widget, which provides movie reviews.