Looking for love

Adobe is exploring the placement of ads in PDF files, enlisting Yahoo to help figure out how best to orchestrate it, reports the BBC.

The company hopes working with Yahoo will help determine whether there is a market. As part of the test program, Yahoo will place contextual text ads in a sidebar off to the side of the document.

Revenue will be split between Adobe, Yahoo and the publisher.Right now a limited number of publishers are taking part in the test. Advertisers are not notified when their ads appear in PDFs.