Value tracking necessitates
strong noses
Marketers hoping to ride the Facebook apps craze can now add cold, hard figures to the hype.
Deft Labs has built an analytics application for third-party Facebook apps.
The App Hound enables users to label apps on a tracking platform, then informs them of specific traffic changes.
App Hound also provides stats on all Facebook apps, including strong traffic-guzzlers, and user figures.