Yesterday at a UBS investor conference, President Kevin Johnson of platforms and services outlined Microsoft's gameplan for becoming...
Little-known widget company PollDaddy has released a 2.0 version that offers marketers and publishers a suite of data-collecting...
Traffic to Black Friday advertising sites is increasing earlier in '07 than in '06, with traffic up 52...
Though online ads constitute a small part of newspaper revenue, the profit margins for those operations is growing...
Email marketing firm Zustek has acquired interactive marketing firm Adverb Media. Together, the two will be called Zeta...
Dell is prepping to launch an ambitious holiday campaign that aims to get more Dell computers onto Christmas...
Teens overwhelmingly cite convenience — not the "coolness factor" — for having and using cell phones, and they've...
NBC Universal and Procter & Gamble have teamed up to launch a site for pet lovers, reports The...
A New York-based agency, which harnesses women to produce advertising geared toward their own sex, launched last week.
Called...
Google will be front and center at the wireless spectrum auction facilitated by the FCC this January, according...
According to Microsoft, the Zune and the XBox 360 form the hub of the company's online strategy, reports...
85 percent of consumers worldwide are willing to change the brands they buy or their consumption habits to...
Marking the first time an internet series has been bought by a TV network, NBC picked up MySpace...
Word-of-mouth (WOM) marketing spend increased 35.9 percent in 2006 to $981 million (from 2005's $722 million).
It is expected...
Sony's Crackle.com has announced its first slate of high-profile advertisers for its syndicated video, reports MediaPost.
The site, previously...
Some bloggers participating in PayPerPost's program have found their site PageRanks lowered to virtual obsolescence by Google in...
