Mail sifting, traditionally
labor-intensive

Lyris is launching a new platform that enables clients to manage email and other online marketing from a single interface.

Lyris HQ brings together email management, online analytics and campaign tracking. Much of that software is from firms the company acquired in recent years.

Email remains the centerpiece of Lyris' offerings but the HQ platform also allows users to manage keyword-based auctions on Google, Yahoo and other sites.

Display ad management is the one missing component in the HQ suite, but Lyris says that too is planned for integration.

Earlier this week, Google's Postini debuted functionalities for contextual email security encryption.