Going, going, gone

Going.com is moving beyond event coordination and will begin selling concert tickets, reports The Associated Press.

The move is an extension of Going's existing service, which allows users to see who is going to a particular event, then register their intent to attend. Most of those, though, are just social events organized by users themselves.

The first concert to be sold through Going is for Moby in New York City.

The service puts Going.com in competition against established players like TicketMaster, which sign exclusive deals to sell tickets for a particular event.