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FedEx Goes into Virtual Gift-Giving with 'Launch a Package'

A virtual FedEx form

FedEx has launched an online campaign called launchapackage.com, which allows people to send digital files to friends in a virtual FedEx box.

Created by Atmosphere BBDO, the site is part of FedEx's sponsorship of NASCAR car No. 11, driven by Denny Hamlin, according to DM News.

The microsite evolved from an interactive banner ad FedEx crafted last year. It invited users to pull back a slingshot and launch a package out of the ad.

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FedEx Goes into Virtual Gift-Giving with 'Launch a Package'

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