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Warner Bros. and Telepictures Productions are launching a new site geared toward the working mom, reports Variety.

MomLogic is not positioned as another parenting advice site by Warner Bros. Instead, it's a hub for content meant to appeal to women who happen to have children.

Telepictures is primarily a producer of syndicated talk shows, but partnered with Warner Bros. before for TMZ.com, a celebrity gossip site.

In the near future Warner plans to unveil a whole series of sites, geared toward a particular vertical niche.

MomLogic is a central information destination for what moms are interested in, perhaps one reason lifestyle, health and beauty giant Unilever has signed on as the launch sponsor.

If MomLogic proves successful online, the studio said it may extend it as a syndicated TV show.