The typical 'Lifetime movie' is
part of the popular lexicon
Lifetime Networks has partnered with Glam Media for a makeover of the cable network's web presence, reports The Hollywood Reporter.
In June, Glam was ruled the #1 women's online network.
The new myLifetime.com will feature a host of features meant to deeply engage the core female audience of the network.
The site will also include games via RealNetworks, which will create the Lifetime Games Club. More original programming will be on the site, with a new show debuting in the first quarter of '08, and more appearing throughout the year.
MyLifetime.com will also become the central point in a new online Lifetime Network that Glam will help build. The two will launch a series of niche sites, all pointing back to myLifetime.com.
Lifetime will also send content Glam's way, providing video and other material to the woman-centric publisher.