Influence is golden

Monitoring service BuzzLogic has announced a new service to deliver targeted ads online, reports The New York Post.

BuzzLogic has dubbed its new offering "conversational targeting." The platform hones in on influential conversations happening on blogs and elsewhere, then delivers targeted ads based on those conversations.

The ad-delivery product builds on BuzzLogic's existing analysis and mapping of influential blogs within certain categories.

By targeting the influencer, the company hopes, the ads it serves up will have greater relevance and generate more click-throughs than other ads.