Better things to do

While marketing on social media platforms is generally perceived as the to-do thing, marketers have yet to make a significant investment in doing do, reports ClickZ.

According to a survey conducted by Coremetrics, 78 percent of marketers see potential in social media marketing. But the amount they're spending does not back that up. Indeed, the online sector enjoys a paltry 7.8 percent of the ad budget.

33 percent of that spending goes to online advertising, and 28 percent goes to general web design. The top priority cited by respondents was search engine optimization.

While marketers have taken strides to include consumer reviews on their sites, they're dragging their feet on adding RSS feeds. That pace is not expected to speed up any time soon.

For more findings from the Coremetrics study, see the coverage by our sister site MarketingCharts.