Pro deviant, anti Sheeple

Dentsu America has just acquired ATTIK, a San Francisco-based global creative and branding agency.

ATTIK will retain its brand identity and act as a division of Dentsu. ATTIK's clients include Boost Mobile, Scion, ExpressJet Airlines, and, in the UK, Coca-Cola, Heineken and Adidas.

It has 58 employees and billings of $80 million.

ATTIK was founded in 1986 in Huddersfield, England by Huddersfield Art Graduates Simon Needham and and James Sommerville, located in the attic bedroom of Sommerville's grandmother-hence the ATTIK moniker.

In 2002, ATTIK landed the assignment from Toyota Motor Sales to launch the Scion brand in the US, and its landmark work — including Want 2 B Square and a campaign featuring "Sheeple" (via Adrants) — has helped make Scion one of the fastest growing names in the US market. It is also among the "coolest" Gen Y brands, according to the company.