'Courier' would be
politically correct

MailChimp has launched a new spam filter check and email analysis as part of its enhanced Inbox Inspector tool.

The tool is targeted to do-it-yourself email marketers like small and mid-sized businesses.

The Inspector detect which spam filters are most likely to block a given email campaign. It also locates broken links, HTML errors, and typos in the content.

The Inspector then details what issues thwart email deliverability.

The tool can be activated, with fully-operational tests and reports, "in minutes."

Prices for Chimp start at $15 per month.

Iain Gibbons of digital and direct creative agency Mobious gives the tool his stamp of approval.

"Since using MailChimp we have seen a marked increase in delivery rates, open rates and click throughs — meaning our ROI has improved significantly," he gushes.