Prepare adequately

The Weather Channel Interactive and Pulse 360 are embarking upon an exclusive, multi-year online ad agreement for Weather.com.

Pulse 360 boasts segmented targeting based on locations of interest (parks or resorts, par exemple), weather conditions (Extreme Summer or Winters), behavioral segments (Car Travel, Pets, Cold and Flu, etc.) and context.

The company's online network already includes The Wall Street Journal Online, MarketWatch, MSNBC, CBS NASCAR and FOX.

"Weather.com’s audience is one of the largest, most respected and highly qualified on the Web and is a great addition to our network," gushed CEO Lance D. Podell of Seevast, Pulse 360's parent company.

"We were thrilled to be chosen as a partner for weather.com and are confident that our advertisers will benefit from access to this world-class audience."