An MPAA campaign
against video piracy

Media companies including Viacom, Microsoft, MySpace, Fox, NBC, CBS, Veoh and Dailymotion are creating a consortium on how best to deal with copyrighted video online.

The consortium was forged to determine how best to execute technology for eliminating copyright-infringing content online, according to Reuters.

Though in talks to join, Google is absent from the pact.

YouTube is  currently being sued by Viacom and NBCU in a $1 billion copyright infringement case. Perhaps seeking amends, Google just announced the creation of its own copyright infringement tools.

Ars Technica believes media companies will learn from mistakes the RIAA made in attempting to manage copyrighted music on file-sharing sites. Its methods have been subject to critique in the past.