Watershed Publishing, LLC, the parent company of MarketingVox and a number of other B2B trade publications, has purchased...
The National Assoc. of Broadcasters is kicking off a $700 million campaign to tell Americans that TV airwaves...
Seeking to mirror offline direct marketing efforts, Acxiom is rolling out a new service combining behavioral targeting and...
Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined.
Romney's placements...
MoveOn.org has backed down from the Google ad controversy, allowing Senator Susan Collins (R, Maine) to use its...
Etology, an online ad exchange, has announced it is now serving 1 billion ads a day in over...
YouTube has launched filtering tools designed to weed out copyrighted content.
Called Video Identification, the technology requires that content...
The majority of marketers already using social media are bullish on social-media spending, with nearly nine in 10...
Instead of buying ad space on big portals, is Toyota targeting local newspapers, TV station sites and even...
With a new study finding 32 percent of teens are contacted by strangers online, state law enforcement officials...
Heavy users (top 20 percent) of social-networking sites are more likely than average to visit leisure-oriented retail site...
MySpace has signed an agreement to license music for sale from Sony BMG, reports Mediaweek.
MySpace will begin stocking...
ESPN and Nielsen have joined to work on a measurement system that tracks audiences across platforms, reports Advertising...
