Tomorrow is another day

General Electric enigmatically announced it would decide the fate of its entertainment unit, NBC Universal, after the Beijing Olympics, reports the Financial Times.

NBC's value is currently estimated at $40 billion. And while its performance has reportedly lagged, the label makes continuous headlines with myriad purchases (the most recent being Sparrowhawk Media and Oxygen), involvement in the "mystery site" Hulu, and attempts to turn ads into entertainment.

NBCU also holds exclusive broadcast and video rights for the 2008 Olympic Games.

GE currently holds an 80 percent stake in NBC. This Friday the firm will report its Q3 earnings.

French media group Vivendi holds the other 20 percent of NBC. It is not expected to act as either a long-term shareholder or a potential buyer.