German beer Warsteiner: one
among Mindmatics' clients

This October will not only be remembered for the Indian Summer; it will also witness one of the first major merges in the mobile marketing space.

European mobile marketing firm Mindmatics, and US mobile app service provider Air2Web, have stated intentions to merge.

The companies will operate under the Air2Web name, though a rebranding may occur by the end of the year, according to ClickZ.

Mindmatics put on major mobile marketing campaigns in Europe for clients like Unilever and P&G, and has set up major TV-based voting systems for shows like Deal or No Deal in the US and Eurovision Song Contest in Europe.

Stateside, Air2Web implements service and transaction abilities for brands like The Weather Channel, P&G, AT&T, and UPS.

With the deal, the two greatly expand their services while availing both sides of the pond to frontiering opportunities.