Ads revealed by clicking in-video

A new ad technology for video games offers an alternative to ad interruptions endured by online video viewers and gamers.

GET Interactive is launching a new opt-in platform called Ad Venture 1.0, which links users with brands and products featured inside the content.

GET works with music labels, TV producers, movie studios and game developers "to facilitate product placement and promotions with brands," according to information from the company. And instead of stuffing ads into already graphic-rich games, the firm nurtures intuitive relationships, both within the game and offline, between advertisers and gaming brands.