Behold: Tokyo!

This fall, Japanese behavioral targeting services will integrate seamlessly between mobile devices and desktops, thanks to a partnership between mobile web operator mediba, Revenue Science, and the Digital Advertising Consortium.

The nouveau behavioral targeting system will categorize Japan's 100 million mobile subscribers based on user behavior - whether they watch videos online or surfing certain sites on their handheld devices, for example - reports DM News.

Acknowledging the lack of trackable cookies on the mobile platform, a proprietary format was also built to serve the same purpose cookies would on a computer.

Revenue Science says it is only a year away from offering similar services in the States.