'Internet, here we come!'

Martha Stewart Omnimedia has announced plans to build out new community features that include wikis, reports Advertising Age.

While exact plans are still vague, wikis will reportedly assist in building a hub for a new, more community-centric site. The social focus is part of a new effort within the company to find ways to exploit social aspects of the internet after comparative success in other media.

Stewart recently launched a Facebook page, a move that a company exec labeled as one foot in the door to the social media world. Over time, a more aggressive foray into social media will include cross-media advertising packages that incorporate all the Martha Stewart properties.