Ripe: Geared toward dudes

Ripe Digital Entertainment has signed a deal with Joost to distribute content from its RipeTV, OctaneTV and FlowTV networks.

According to AdWeek, shows like Stuff 4 Dudes, Ed the Sock and FLOWlicious will begin appearing on the broadband TV site.

Ripe aggregates and presents original short-form video programming targeted at young adult audiences for distribution over cable, broadband and wireless platforms.