Organic - more than a movement?

Digital media shop Organic has begun offering marketers opinions on how strong their online efforts are, reports ClickZ.

Organic looks at what's being done in an online marketing effort, then provides an opinion.

The "strategy assessment" - Organic balks at calling it consulting - is available at a variety of levels. It's available to anyone, regardless of whether or not they currently use Organic's core services.

The agency says it arrived at the idea as a way to make money doing for many what it currently does for a few. It's also potentially a foot in the door for new clients who seek out their advice and later come to them for more work.