Acting on an insatiable acquisition itch, WPP Group has just purchased Schematic, an independent interactive agency.
Schematic's recent projects...
B2B ad spending totaled $14.39 billion in 2006, up 1.4 percent from $14.19 billion in 2005. The top...
Cricinfo.com, a major professional cricket content source, has just tapped AdMob to assist in monetizing mobile internet traffic.
AdMob...
ClickZ reports that 24/7 Real Media has begun targeting dynamic display ads based on keyword queries and landing...
Yellow Book announced a partnership with AgendiZe, making it "the core of its strategic social consumer re-launch."
Users can...
More than half - 54 percent - of online financial-product applicants abandon applications prior to submitting.
This is according...
Yahoo UK & Ireland has reached an agreement with Bebo to sell ads on the social network, reports...
AOL has announced that its social news service, previously at Netscape, will move to Propeller.com, reports Search Engine...
US mobile search advertising revenues will grow from $33.2 million in 2007 to $1.4 billion in 2012, or...
AT&T is launching a new campaign to convince customers its mobile solutions meet their wandering needs, reports The...
Free content provider Zango has announced the availability of a new ad format, which brings ad messages directly...
Online gamers make up a large auto-owning demographic, with 73 percent of gamers' households owning two or more...
MTV will be shutting down its iFilm video site early next year, reports Advertising Age.
iFilm.com and SpikeTV.com, both...
Tearing a page out of the social networking playbook, Yahoo has decided to appeal to developers to help...
