Direct marketing firm Click Tactics has acquired Intrasight to bolster both company's cross-media offerings, reports ClickZ.

Click Tactics hopes the purchase, the cost of which was not released, will help it build a more all-inclusive database for direct marketers. Such a database would allow customers to manage their campaigns themselves, defining parameters on the fly.

The combined system will use Intrasight's Iris system as a user-interface.

Intrasight has been primarily focused on the travel industry, but has a few consumer-packaged good clients. Click Tactics has a larger amount of enterprise clientèle, including Comcast, Bank of America and others.