Changing cubicles from
iTunes to Unbox

With its severed iTunes ties still warm in the grave, NBC Universal has developed a new episode-delivery relationship with Amazon TV.

Amazon TV will be selling downloads of NBC shows, including The Office and Heroes, through Unbox, its digital video download service. Unbox also proffers TiVo film rentals and the Prom Queen online series.

While Apple asserted that NBC sought to raise its per-episode cost to US$ 4.99, the episodes will remain US$ 1.99 per download under the new Amazon relationship.

The pair also plans to provide shows in package sets, according to The Globe and Mail. Customers may receive a 30 percent discount when they purchase a season of episodes as opposed to just one.

NBC Universal was the number one digital video supplier to iTunes.