Advertising with a sixth sense

Fifth Network has introduced a new metric by which to sell ads, based on the length of time a viewer is likely to pay attention to a particular page, reports ClickZ.

This "attention targeting" method lets advertisers place ads on pages they feel will generate the longest exposure to readers. Fifth Network provides various data that helps advertisers make an informed decision, but generally purport that pages with multimedia content tend to be the ones people stay on the longest.

The product is geared toward brand advertisers who want to put a message in front of an audience for the longest possible period of time. Fifth Network will use Dynamic Logic and InsightExpress to measure the brand impact among advertisers using attention targeting.