Surfing on the Wii

New features for Optimost include automated tracking and targeting based on browser, operating system and a range of devices, including the iPhone and the Nintendo Wii.

The new features for the web optimization solution will allow Optimost customers to change strategies based on how they log on, according to DM News. For example, those who access travel info via mobile phone are probably disinterested in learning more about vacations; they are probably seeking functional data, like the status of a flight.

Additionally, Optimost reports paid and organic search engine traffic for a given site. Marketers will be able to launch dozens of variations to their campaign, tailored to how specific customers log on.