Digital ad shops in New York are growing out of their knee pants moving into bigger digs, reports...
MySpace is creating yet another niche channel, this time covering the fashion world, reports Brandweek.
MySpace Fashion will feature...
As many on Madison Avenue contemplate ways to integrate digital platforms in media allocation models, the "gamer market"...
IGA has nailed another in-game ad deal, this time with UK-based Codemasters, according to Next Gen.
Codemasters is riding...
Increased convergence of communications services and technologies in the UK is changing the shape of the communications sector...
Dell Computers has signed a branded entertainment deal with CBS' sassy financial online show WallStrip, reports Mediaweek.
The deal...
Despite bans in Europe and its initial "Adults Only" rating, the Entertainment Software Rating Board has decided to...
The UK's Sleep Council has announced that "junk sleep" — where teenagers distracted by electronics get less than...
BabyCenter has purchased the mom-targeted social-network Maya's Mom, reports PaidContent.
BabyCenter is owned by household goods giant Johnson &...
With a number of broadcasters already on board, TargetSpot is rolling its radio ad marketplace out to all,...
Earthlink is cutting 900 employees — nearly half its workforce — due to subscriber loss.
In the past year...
Hipster retailer American Eagle has launched a division to create entertainment content for online and interactive media, reports...
Last week comScore launched qSearch 2.0, the second generation of its search measurement service.
The company also released revised...
New features for Optimost include automated tracking and targeting based on browser, operating system and a range of...
Asked to pick their favorite subject in school, 25.4 percent of children age 6-11 choose math, according to...
The telecom giant is putting its $3.345 billion media buying and planning account into review.
In an effort to...
Video game demographic activity has evolved, from teenage boys locked in the basement for hours in game-swathed solitude,...
CNN has signed with Google to have the search/ad giant put targeted ads on the cabler's website, reports...
The Direct Marketing Association rained down upon five companies ruled non-compliant with the self-regulated Guidelines for Ethical Business...
