The NFL has taken over control of its own website and is spelling out plans for its future, reports Adweek.

Up to the present time, NFL.com was run by CBSSportsline. But now that the league has taken the reins, it plans on turning it into a destination site. That includes the introduction of game footage from current as well as classic, archived games.

The NFL plans to run pre-roll ads in front of video footage and has already lined up Sprint, General Motors, Pepsi, Circuit City and others as sponsors. Ads promoting the site will run during the commercial breaks of game broadcasts, as well as online.