Local news: losing out
to aggregators?

Though large national newspapers are enjoying an audience increase after the jump to the internet, a new Harvard study finds that local newspapers and traditional news sources overall are getting clobbered by online sources.

Titled "Creative Destruction: An Exploratory Look at News on the Internet," the study examined a year's worth of traffic on 160 websites. Overall, it found that traffic to newspaper sites has leveled off, but traffic to nationally-known papers, such as The New York Times, Washington Post, and USA Today, gained over 10 percent over the past year.

However, traffic to all other newspapers - whether in a small or large town - is losing audience to non-traditional news providers found online. They include major search engines, service providers, news aggregators and bloggers.

And the audience loss wasn't limited to just local newspapers. All traditional news providers, print, broadcast, and cable, are losing audience numbers, reported DMNews.