Sometimes popularity
needs dissection

Nielsen's Buzzmetrics has analyzed the blog chatter surrounding Michael Moore's documentary Sicko and identified some key conversation points.

The analysis highlights blog posts discussing the way Moore's film has revived the healthcare debate in the US. There were also posts about how Moore felt the launch of the iPhone was timed to steal headlines from his film's debut.

"Controversy" and "emotions" were the two words most closely associated with the movie in the online discussion.

Traffic to blogs discussing Sicko hit a peak of 1.2 million unique visitors in May before dropping off substantially in June, to 814,000.