Via Newsweek
A controversial sociology essay written some time ago by Berkeley researcher and social network expert Danah Boyd claims there are class divisions between Facebook and MySpace members.
First reported on by Newsweek, the essay claims Facebook is for "goodie two shoes, jocks, athletes and other 'good' kids" while MySpace is dominated by "kids whose parents didn’t go to college, who are expected to get a job when they finish high school."
The notion may have something to do with the profile templates. While Facebook has a clean aesthetic reminiscent of jet-set social network aSmallWorld, MySpace allows users free range of its design, which all too often results in nightmarish use of HTML code.
Though the essay generalizes the social networks, PSFK makes the point that advertisers depend on social networks to attract certain niches and audiences. After all, Facebook began as an exclusive site for Ivy Leaguers, while MySpace invited promising local bands to customize their own pages.