The Internet Advocacy Book, a tool written by Michael Organ for cause marketers and non-profits, has just been published in full at www.issuemarketing.com.

The book is written in a "how better to" format rather than as a "how to," covering topics like keyword research, online copywriting, SEO, press releases, advocacy blogging and affiliate programs, among others.

Existing internet cause marketers are also included in the publication, including PETA and the March of Dimes.

Self-assessment scorecards are provided for best identifying strengths and weaknesses.