MarketingVOX: The Voice of Online Marketing | MEDIA KIT

Google to Bid $4.6B for Open Wireless Spectrum


For sale

A post to the Googleblog and Google's Public Policy Blog specified how clearly Google loves open broadband: with a $4.6 billion bid for open wireless spectrum, and four demands to the FCC.

Google dubbed the four demands "a set of principles that will make Internet access for all a priority."


Despite the large financial sum, in a letter to the FCC Google stated it doesn't matter who wins the auction, as long as they adopt the following four "open" recommendations when the auction takes place:

  • Open applications
  • Open devices
  • Open services
  • Open networks

"All four of these conditions adopted together would promote a spirit of openness, and could spur additional forms of competition from web-based entities, such as software applications providers, content providers, handset makers, and ISPs," Google added.

"The big winners? Consumers. As choices increase, prices come down and more Americans have access to the Net."

Should the FCC adopt the four license conditions, Google has committed to bidding at least $4.6 billion in the upcoming 700 Mhz auction.

"With any concerns about revenue to the U.S. Treasury being satisfied, we hope the FCC can return its attention to adopting openness principles for the benefit of consumers," Google wrote.

$4.6 billion is the minimum amount that the FCC has reserved for sale of the spectrum.

Related Topics

user experience
major players news
ad technologies & vendors
biz buzz
wireless marketing
best practices
intrusive formats
broadband
legal, government & regulation
major brands
major account moves

Search

E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS