Google is massively expanding its Print Ads program, adding about 175 newspapers that advertisers can now target, reports The New York Times.

The expansion brings the total number of newspapers participating to 225, up from the 50 that participated in the testing trials. If successful, Google could breathe new life into newspaper advertising, a platform its online initiatives have contributed greatly to the decline of in the past.

More AdWords advertisers are also getting access to print ads. Buyers can upload a PDF of their creative to the AdWords system and then find a newspaper or newspapers based on circulation, region or other criteria.

For advertisers, the program could be a way to reach a broader audience that's still devoted to the newspaper format.

For papers, it's a way to make money on otherwise unsold ad space that otherwise would have essentially gone to waste. Google's ads can be added at the last minute, meaning papers can make adjustments on the fly as needed.