A new white paper entitled “Cashing In on Universal Search: Questions Needing to be Asked, Answers You Need to Know," written by OneUpWeb, examines Google's Universal Search and how it will alter practices in online marketing.

The Universal Search model populates a search page with results from Google News, as well as Images, Blogs and other properties, including video and maps.

CEO Lisa Wehr of OneUpWeb stated, "Universal Search will impact search positions, website design, content, and optimization efforts dramatically. Early adopters will have a distinct advantage. I can’t stress enough—the time for marketers to act is now."

Universal Search unrolled slowly after May 16th but the impact has been significant, according to the white paper. Sites that enjoyed high placement in organic search results, for example, may find themselves bumped by more "relevant" video or other media.

The white paper outlines both benefits and pitfalls of the new online search model, and includes questions marketers should be asking themselves as the months progress.

A complete list of this and other white papers and podcasts are available at www.oneupweb.com.