Basketball lovers may
want Nike ads

A new video ad marketplace has arrived with yet another new model for ad delivery. LiveRail treats advertising as content by staging ads people might enjoy as related content to what the user is viewing, reports NewTeeVee.

LiveRail asks advertisers and publishers to upload videos and categorize them onto its platform, in hopes of pairing them together. However, this strategy is just a "stopgap till [sic] it can work out compatibility with other aggregator's platforms and players," LiveRail CEO Mark Trefgarne told NewTeeVee.

In order to entice advertisers, the company is giving away $1000 budgets.